OpenAI Put Advertiser Agents Inside ChatGPT, With Ads Already at a $1B Run Rate
OpenAI began piloting Sponsored Agents in ChatGPT on September 16, letting advertisers run their own labeled conversational agents. Its ad business hit a $1 billion annualized run rate about seven months in, which an eMarketer analyst reads as confirmation it will miss its $2.5 billion target for 2026.